Coaching With AmiraWork With Me

Hi, I’m Amira Williams.

Your Accountability & Strategy Coach

For ambitious people with big goals, a million ideas, and a tendency to overthink the hell out of everything.

I help you get clear, make a realistic plan, stay accountable, and actually follow through.

Recovering procrastinator included. 😂

Work With MeGet to Know Me
Amira smiling in a warm office space
Amira in glasses and a rainbow head scarf

My story

I know what it’s like to know exactly what to do… and not do it.

Before Coaching With Amira, I spent years working in recruiting and career strategy, helping people make decisions, navigate big transitions, and figure out what came next.

But if I’m being real, I’ve also lived the other side of it: having a million ideas, knowing exactly what I should be doing, procrastinating anyway, getting overwhelmed by everything on my plate, and wondering why something that should be simple feels so hard to start.

I’m a recovering procrastinator, chronic idea-haver, and someone who personally relates to many ADHD and executive-function struggles, although I’m not formally diagnosed. That combination is a huge part of why I became interested in coaching.

I don’t believe most people need another person telling them to “just be more disciplined.” Sometimes you need help getting everything out of your head, figuring out what actually matters, breaking it into realistic steps, and having somebody in your corner who’s going to ask:

“Okay…but did you actually do it?”

I’m currently completing my life coaching certification, bringing coaching principles together with my experience in strategy, career support, organization, and accountability.

My coaching style

I’m probably not the sit-back-and-nod type of coach.

StrategyAccountabilityReflectionOrganizationProblem-solvingEncouragementDirect feedbackAction planning

I’ll absolutely ask you the questions that help you understand yourself better. But when you want strategy, I’m also comfortable helping you brainstorm, organize your thoughts, identify your options, and turn everything into an actual plan.

We can talk about the problem — but eventually I’m going to ask what we’re doing about it.

Less overthinking. More clarity. More action. More follow-through.

Who I love working with

People who are ambitious, overloaded, and ready to move.

  • ✓Have a million ideas but struggle to choose where to start
  • ✓Are ambitious but overwhelmed
  • ✓Procrastinate things they genuinely care about
  • ✓Need external accountability
  • ✓Have trouble starting or finishing tasks
  • ✓Want more structure without an unrealistic schedule
  • ✓Are juggling several goals at once
  • ✓Relate to ADHD or executive-function challenges
  • ✓Want to turn “I really need to do this” into “I actually did it”

The goal does not have to be a huge life transformation.

Business, project, home, routine, job apps, schoolwork — or finally tackling that thing you’ve been avoiding. Sometimes the goal really can be:

  • ☐ Clean the apartment.
  • ☐ Finish the application.
  • ☐ Send the email.
  • ☐ Start the business.
  • ☐ Make the appointment.
  • ☐ Create the budget.
  • ☐ Finish the assignment.
  • ☐ Organize the closet.
Amira laughing with arms open by the ocean

Off the clock

When I’m not asking you if you did the thing…

If there’s romance, chaos, questionable decision-making, beautiful people making their lives unnecessarily complicated, or vampires involved…I’m probably watching. 😂

Amira throwing a peace sign at a concert

Reality TV Rotation

  • Love Is Blind
  • Love Island
  • Summer House
  • Temptation Island

Scripted Favorites

  • Interview with the Vampire
  • Bridgerton
  • XO, Kitty
  • Nobody Wants This
  • Avatar: The Last Airbender (the original, obviously)
  • Emily in Paris
  • Outer Banks

🎧 Always in My Rotation

Megan Thee Stallion • Cardi B • Beyoncé • Charli XCX (fan before the BRAT era, btw 😂) • Kim Petras • The 1975 • Zara Larsson • Harry Styles (and forever a 1D stan) • Tinashe • BTS • TWICE

🎙️ Podcast Rotation

Inspired Delusions • We Said What We Said • Therapy for Black Girls

Quick facts

A few things about me.

Amira smiling on a red swing in a pink dress
  1. 01Recovering procrastinator
  2. 02Professional overthinker turned action-plan maker
  3. 03Reality TV enthusiast
  4. 04Loves a good checklist
  5. 05Firm believer that sometimes accountability is literally just needing somebody to watch you do the thing

My philosophy

You don’t need to have your entire life figured out.

You don’t need the perfect routine, perfect planner, perfect morning routine, or another 47-step productivity system.

Sometimes you need clarity on what matters right now, a realistic next step, and somebody who won’t let you disappear on yourself.

That’s where I come in.

Clarity → Strategy → Accountability → Action

Let’s get some shit done.

Work with me

Pick your kind of support.

01

1:1 Strategy Session

For when you need clarity, organization, and an actual plan.

02

7 Days of Private Text Coaching

For when you want strategy and accountability in your pocket while you execute.

Explore Coaching Options